The Government of Pakistan reopened the life insurance market to private sector organizations in 1990, and EFU Life Assurance Company began operations as the first private sector life insurance firm in November 1992. EFU Life began offering group life insurance in early 1993, and by March 1994, the company had begun writing individual life insurance.
Table of Contents−
- 1. Introduction – EFU Life Insurance Company, Pakistan
- 2. Details – EFU Life Insurance Company, Pakistan
- 3. Intro Video – EFU Life Insurance Company, Pakistan
- 4. Types of Insurances – EFU Life Insurance Company, Pakistan
- 4.1 Individual Insurance – EFU Life Insurance Company, Pakistan
- 4.2 Bancassurance – EFU Life Insurance Company, Pakistan
- 4.3 Group Life Insurance – EFU Life Insurance Company, Pakistan
- 4.4 Inclusive Insurance – EFU Life Insurance Company, Pakistan
- 4.5 Hemayah EFU Family Takaful – EFU Life Insurance Company
- 4.6. Primus – EFU Life Insurance Company, Pakistan
- 5. Required Documents – EFU Life Insurance Company, Pakistan
- 6. Branches – EFU Life Insurance Company, Pakistan
- 7. Board of Directors – EFU Life Insurance Company, Pakistan
- 8. Clients – EFU Life Insurance Company, Pakistan
- 9. Online Helpline – EFU Life Insurance Company, Pakistan
- 10. Verification – EFU Life Insurance Company, Pakistan
- 11. Disclaimer – EFU Life Insurance Company, Pakistan
1. Introduction – EFU Life Insurance Company, Pakistan
Our main developments throughout the years as pioneers and industry leaders in the Life Insurance Industry include:
- Strongest Financial base in the private sector
- Highest paid-up capital of Rs. 1 billion
- One of the leading Asset Managers in Pakistan
- Diversified Portfolio offering Best Value Products
- Launched the First Window Family Takaful Operations under the brand name ‘Hemayah’
- Launched the First Mobile app – EFU Life Plan IT
- The largest salesforce in the private Life Insurance sector
- Introduced MPOS System to facilitate online payments.
- State of the art customer service
- Prompt claim settlement
- First life insurance company in Pakistan to be ISO certified. Currently, the Company is ISO 9001:2015 certified
- “Insurer Financial Strength” rating of AA+, Outlook: Stable by VIS
EFU Life’s products are intended to fulfil the diverse demands of its consumers while also providing the finest in financial services.
EFU Life was the first in Pakistan to introduce the following goods and features.
- Unit-linked products
- Critical Illness Products
- Education Planning Product
- Inflation Protection Benefit
- Pension Plans
2. Details – EFU Life Insurance Company, Pakistan
2.1 Vision Statement – EFU Life Insurance Company, Pakistan
To make EFU Life one of the most respected and successful financial services organization in the world.
Our strategy to achieve our vision is: build our core capabilities, serve our clients beyond their expectations, adhere to our core values and be a good corporate citizen
Vision Statement – EFU Life Insurance Company
2.2 Mission Statement – EFU Life Insurance Company, Pakistan
We shall together build EFU Life into a dynamic and financially sound institution by:
Working together as a team
Continually improving our client service
Creating an empowered and self-fulfilling culture
Developing innovative products
Adopting leading technology
Mission Statement – EFU Life Insurance Company
2.3 Values – EFU Life Insurance Company, Pakistan
Character: Our Business principles for achieving exceptional success are a belief that our corporate conduct should base on uncompromising integrity, ethics and honesty.
Pride: We believe that people want to excel and that extraordinary result can be achieved, if given the right support and work climate.
Service: Our clients are the reason for being in business.
Commitment: We nurture and develop our people to be good human beings, work together as a team to achieve our organizational objectives and obligations, while at the same time fulfill their aspirations.
Values – EFU Life Insurance Company
3. Intro Video – EFU Life Insurance Company, Pakistan
4. Types of Insurances – EFU Life Insurance Company, Pakistan
EFU Life Insurance Limited offers the following plans, each with a comprehensive subplan.
- Individual Insurance
- Bancassurance
- Group Life Insurance
- Inclusive Insurance
- Hemayah Takaful
- Primus
4.1 Individual Insurance – EFU Life Insurance Company, Pakistan
Individual insurance policies include the following:
| Emerald Plan | Plan with Potential to maximize your growth |
| Prosperity For Life | We understand your need for security and prosperity |
| Education Plan | Education – Your Child’s Answer to a Brighter Tomorrow |
| Capital Growth Plan | Invest in a prosperous future |
| Khushhali Plan | Making Saving affordable! |
| Guaranteed Acceptance Plan | Hassle – free Insurance for a Secure Future |
| Executive Pension Plus Plan | Plan wisely for your dream retirement |
| Nisa Savings Plus Plan | A unique plan designed especially for women |
| Marriage Plan | Your promise today, their celebration tomorrow! |
| Head Start Plan | Save today for your child’s secure tomorrow |
| Doctor Connect | Your Health, Our Priority |
| Humsafar Plan | Humsafar – Your Companion in Life |
| Security Plus Plan | Hope For the Best, Prepare for the Worst |
| Group Savings Plan | Together for a Safer Tomorrow |
| Savings Plan | Savings that Safeguard Your Future |
4.2 Bancassurance – EFU Life Insurance Company, Pakistan
Bancassurance includes the following banks and the insurance plans they offer;
| Allied Bank | EFU Ilm and Anmol Rishtey Plan Bilingual EFU Savings and Retirement Plan Bilingual EFU Accelerated Savings Plan Bilingual |
| Askari Bank | EFU Aggressive Growth Plan Bilingual EFU Education & Marriage Plan Bilingual EFU Retirement Plan Bilingual EFU Saving and Life Protection Bilingual EFU Single Premium Plan Bilingual |
| JS Bank | EFU Roshan Kal Bilingual EFU Mehfooz Sarmaya Bilingual EFU Sunehra Khuwab Bilingual |
| MCB Bank | EFU Dream Wedding Bilingual EFU EduCare Bilingual EFU Accelerated Savings Plan Bilingual EFU High Value Savings Plan Bilingual |
| Samba Bank | EFU Single Premium Plan Bilingual EFU Secure Future Plan Bilingual |
| National Bank Of Pakistan | EFU Education and Marriage Plan Bilingual EFU Savings and Retirement Plan Bilingual EFU Accelerated Savings Plan Bilingual EFU Secure Future plan Bilingua |
| Silk Bank | EFU Sunehra Kal Plus Bilingual |
| The Bank Of Punjab | EFU Child Saving Plan Bilingual EFU Marriage Plan Bilingual EFU Retirement Plan Bilingual EFU Savings Plan Bilingual |
| Standard Chartered | EFU Bunyaad Bilingual EFU Invest n Assure Bilingual |
| UBL Bank | EFU Better Life Child Savings Plan Bilingual EFU Better Life Retirement Plan Bilingual EFU Better Life Savings Plan Bilingual EFU Better Life Shaheen Plan Bilingual |
| Habib Metropolitan Bank | EFU Behtar Kal Child Education & Marriage Plan EFU Behtar Kal Retirement and Saving Plan EFU Behtar Kal Ladies Insurance & Investment Plan |
| First Women Bank | EFU Child Saving Plan Bilingual EFU Saving Plan Bilingual EFU Women’s Savings Plan Bilingual |
4.3 Group Life Insurance – EFU Life Insurance Company, Pakistan
The following insurance programs are included in group life:
| Critical Illness Cover | Ensuring your employees’ wellbeing in times of need. |
| Credit Life Scheme – For Employers | Employees must be given more conviction in order to increase productivity and retention. |
| Credit Life Scheme – For Financial Institutions | EFU Life offers the Credit Life Scheme, which provides life and disability insurance to consumers of credit institutions. |
| Fee Continuation Plan – For Employers | Employers must provide a school Fee Continuation Plan for their workers’ children in order to safeguard their educational future and keep them from looking for better possibilities elsewhere. |
| Fee Continuation Plan – For Educational Institutes | Educational institutes influence children’s futures by educating and safeguarding them in the same way that parents do, and EFU Life provides great education in the case of an unfortunate incident. |
| Group Savings Plan | Offering savings and protection under one roof! |
| Group PF Insurance Scheme | The EFU Life Provident Fund Scheme offers a financial cushion in the event of an unexpected death. |
| Group Term Life Assurance | Ensuring your employees’ benefits remain intact! |
| Hospital Cash Plan | Pakistan’s EFU Life Hospital Cash Plan provides affordable, simple hospital coverage. |
| Salary Continuation Plan | Ensuring income continuity for employees and their loved ones! |
4.4 Inclusive Insurance – EFU Life Insurance Company, Pakistan
Inclusive Insurance plans include the following:
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| Waada Digital | Efu Zindagi & Hospital Plan English |
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| PayPak | PayPak Loyalty Program Bilingual |
| Telenor Microfinance Bank | Tahafuz Plan Daily & Monthly/Semi & Annua Tahafuz Plus Plan English Life Insurance Plan اردو/English |
| Jazz | Haafiz Plan English Haafiz Plus Plan English |
4.5 Hemayah EFU Family Takaful – EFU Life Insurance Company
Hemayah EFU Family Takaful includes the following types and subtype of insurances:
4.5.1 Individual Family Takaful – EFU Life Insurance Company, Pakistan
| Hemayah Emerald Plan | Plan with Potential to maximize your growth |
| Hemayah Takaful Savings Plan | Making a brighter tomorrow possible |
| Hemayah Takaful Child Savings Plan | Be it sending your children to the best university |
| Hemayah Takaful Khushhali Plan | Shar’iah Compliant Low Contribution Plan |
| Hemayah Takaful Saving Plus Plan | Shar’iah Compliant High Allocation Plan |
| Hemayah Takaful Capital Growth Plan | Make tomorrow a bright reality |
| Hemayah Takaful Guaranteed Acceptance Plan | Reliable coverage for secure future |
| Hemayah Takaful Pilgrimage Plan (FOR HAJJ, UMRAH & ZIARAT) | Fulfillment of religious obligations with ease. |
| Hemayah Takaful Group Savings Plan | Protect the ones you care in times of financial instability |
| Hemayah Takaful Humsafar Plan | Safeguard your loved ones against Life’s uncertainties |
| Hemayah Takaful Nisa Savings Plus Plan | A Unique Shariah-Complaint Plan designed especially for Women. |
4.5.2 Bancatakaful – EFU Life Insurance Company, Pakistan
| Askari Bank | EFU Takaful ILM Plan Bilingual EFU Takaful Sarmaya Plan Bilingual |
| DIB Bank | EFU Takaful Accelerated Saving Plan Bilingual EFU Takaful Child Saving Plan Bilingual EFU Takaful Sarmaya Plan Bilingual |
| Habib Metropolitan Bank | EFU Takaful Asaan Bachat Plan English/اردو EFU Takaful Kamyab Mustaqbil Plan English/اردو EFU Ladies Takaful & Investment Plan English |
| Samba Bank | EFU Takaful Education & Marriage Plan Bilingual EFU Takaful Savings Plan Bilingual EFU Takaful Single Contribution Plan Bilingual |
| UBL | EFU Better Life Takaful Child Savings Plan Bilingual EFU Better Life Takaful Savings Plan Bilingual |
| Faysal Bank | EFU Mustaqbil Takaful Brochure & Shariah Compliance Certificate Certificate/Bilingual EFU Tahaffuz Takaful & Shariah Compliance Certificate Certificate/Bilingual |
| Bank Islami | EFU Nigehbaan Plan Bilingual |
| National Bank Of Pakistan Aitemaad Islamic Banking | EFU Takaful Savings Plan Bilingual EFU Takaful Education and Marriage Plan Bilingual |
| Standard Chartered Bank | EFU Zaman Bilingual |
| Bank Of Punjab | EFU Takaful Saving Plan Bilingual EFU Takaful Child Savings Plan Bilingual EFU Takaful High Value Savings Plan Bilingual EFU Takaful Women Savings Plan Bilingual |
4.5.3 Group Family Takaful – EFU Life Insurance Company, Pakistan
Group Family Takaful includes following categories:
- Group Term Family Takaful
- Group Takaful Critical Illness Cover
- Group Family Takaful Salary Continuation Plan
- Group Family Takaful Provident Fund Scheme
- Group Family Takaful Credit Protection Scheme – For Employers
- Group Family Takaful Credit Protection Scheme – For Financial Institutions
- Group Family Takaful Fee Continuation Plan – For Employers
- Group Family Takaful Fee Continuation Plan – For Educational Institutes
- Group Family Takaful Hospital Cash Plan
4.5.4 Inclusive Takaful – EFU Life Insurance Company, Pakistan
| Askari Bank Ltd | Askari Cash Plus English |
| Habib Bank Limited | EFU Sahara اردو/English |
| Easy Paisa | Kamyab Mustaqbil Plus اردو Kamyab Mustaqbil urdu |
| Oraan | Oraan Committee Protection Plan English |
| UBL | EFU-You Protect Takaful Plan اردو /English |
| Faysal Bank | EFU Roshan Mustaqbil Plan Bilingual EFU Noor Takaful Plan اردو/English |
4.5.5 Takaful – EFU Life Insurance Company, Pakistan
Takaful policy includes the following:
| Takaful | Takaful is a Shariah compliant way of safeguarding yourself |
| Islamic Investments | EFU Life is setting up a new Shariah compliant unit linked fund |
| Wakala-Waqf Model | https://www.efuhemayahtakaful.com/takaful/wakala-waqf-model/ |
| Shari’ah Advisor | The Shariah Advisor of EFU Family Takaful is Mufti Muhammad Ibrahim Essa |
| ReTakaful | Munich Re is one of the world’s largest reinsurers |
| Surplus Sharing | Takaful offers a unique feature of Surplus Sharing to the Participants in addition to risk mitigation benefits |
| Shari’ah Certificate | https://www.efuhemayahtakaful.com/takaful/shariah-certificates/ |
| Fatwa | https://www.efuhemayahtakaful.com/takaful/fatwa/ |
4.6. Primus – EFU Life Insurance Company, Pakistan
Following are the services provided by Primus
- EFU Life Plan IT
- PRIMUS Travel Desk
- Health Check up
- Loyalty Program
- The PRIMUS Relationship
- Health Services
5. Required Documents – EFU Life Insurance Company, Pakistan
Documents required for claim are:
5.1 In Case of Disability Claim – EFU Life Insurance Company
- Claimant’s Statement Form
- Attending Physician’s Report
- Police and medico legal Report in case of hospitalization due to accident and violence
- CNIC copy of claimant
- Any other document deemed necessary for claim assessment and finalization
5.2 In Case of Death Claim – EFU Life Insurance Company
- All the above-mentioned documents
- CNIC copy of claimant and deceased
- Hospital Death Certificate & all medical records
- NADRA/Union Council Death Certificate
5.3 Hospital Cash Assistance – EFU Life Insurance Company
- Treatment record of hospital including dates of admission and discharge, all diagnostic reports, treatment receipts & prescriptions
- Copy of customer’s CNIC
- Claim Form with signature
- Medical Certificate issued by treating doctor
- Any other document deemed necessary for claim assessment and finalization
5.4 Group Family Takaful Provident Fund Scheme – EFU Life Insurance Company
The basic data requirement from the employer is the List of participants showing the
- Names
- Dates of birth
- Employee code or any other unique ID
- CNIC number
- Individual PF balances
6. Branches – EFU Life Insurance Company, Pakistan
EFU Life Insurance have branches in various cities,
- Lahore
- Islamabad
- Karachi
- Peshawar
- Quetta
- Rawalpindi
Visit the website to learn about branches in other cities, as well as their addresses.
https://www.efulife.com/branch-locator/
7. Board of Directors – EFU Life Insurance Company, Pakistan
| Rafique R. Bhimjee | Chairman |
| Saifuddin N. Zoomkawala | Chairman |
| Taher G. Sachak | Vice Chairman |
| Hasanali Abdullah | Director |
| Ali Raza Siddiqui | Director |
| Daanish Bhimjee | Director |
| Rukhsana Shah | Director |
| Ruhail Muhammad | Director |
| Ahsen Ahmed | Director |
| Syed Saad Salman | Director |
8. Clients – EFU Life Insurance Company, Pakistan
- Docado
- Kuickpay
- Rehability UK
- Habib Metro
- Shahid Afridi Foundation
- Hefazat Technologies
- Standard Chartered Bank
- First Womewn Bank
- Bank Of Punjab
- Bykea
9. Online Helpline – EFU Life Insurance Company, Pakistan
- UAN Number: 0800 – 880089
- Phone Number : +92 51 2820989
9.1 Emails – EFU Life Insurance Company, Pakistan
| For Individual Clients: | csd@efulife.com |
| For Corporate Clients: | gbd@efulife.com |
| For General Information: | info@efulife.com |
Head office Address: EFU Life House, Plot No.112, 8th East Street, Phase 1, DHA, Karachi, Pakistan.
Claim: https://www.efulife.com/claims-procedure/
10. Verification – EFU Life Insurance Company, Pakistan
EFU Life Insurance Is verified from
https://jamapunji.pk/efu-life-assurance-ltd-0
11. Disclaimer – EFU Life Insurance Company, Pakistan
- If they EFU Life Insurance have not resolved your concern satisfactorily, you may file a complaint with the Securities and Exchange Commission of Pakistan (SECP).
- Please keep in mind that SECP will only consider complaints that were initially asked to be resolved directly by the firm and were not resolved.
- Furthermore, complaints that are not related to the SECP’s regulatory domain/competence will not be considered.
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